Los Bravos Cleats.

To celebrate Los Bravos Night, the creative team came up with the idea to create personalized cleat graphics to convey more of a story about each of our Latin players. This could include country, hometown, favorite food, or anything the player wanted to include and I was responsible for the design of these cleats. Some executives within the organization likes the idea so much that they funded getting the shoes produced and some of my designs hit the field, including Jorge Soler who hit a home run in my cleats!

It all begins with an idea. This idea from a digital asset grew and grew into where we actually got them produced into cleats to wear and presented them as gifts to the players from the organization.